Allifon Holdings Limited ("allifon Holdings") and its subsidiaries ("allifon" or "group") are the leading underwear brands and retail enterprises in China. Founded in Hong Kong in 1975, after more than 40 years of operation, an Lifang has developed into a large modern enterprise.
To date, allifon's retail business covers more than 300 cities in China, including Hong Kong and Macao, with more than 1800 retail outlets. Amway is not only a retailer of women's underwear, but also has successfully established eight underwear brand series with high quality and diversity, i.e. "Embry form Amway", "fandice", "comfit", "Liza Cheng", "e-bra", "IVU", "iadore andot", "Lucie's world Lucy".
At present, the group's products include bust, underwear, pajamas, swimsuits, cotton sweaters, corsets, sports underwear, socks and pants, and maternity nursing underwear, which are very popular among people from all walks of life.