{"id":1804,"date":"2026-06-18T10:29:17","date_gmt":"2026-06-18T02:29:17","guid":{"rendered":"http:\/\/192.168.1.99\/wordpress\/?page_id=1804"},"modified":"2026-06-18T21:43:25","modified_gmt":"2026-06-18T13:43:25","slug":"overview","status":"publish","type":"page","link":"https:\/\/www.siuf.com\/?page_id=1804&lang=en","title":{"rendered":"Overview"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><br>Overview<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The China (Shenzhen) International Brand Underwear Fair (SIUF), approved by the Ministry of Commerce of the People\u2019s Republic of China, is an annual lingerie industry event hosted by the Guangdong Textile Association, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., Informa Markets and Shenzhen Underwear Industry Association(SUA),. The exhibition showcases new products, technologies, trends and applications of the lingerie industry worldwide and strives to create a professional exchange platform integrating business negotiation, international communication and brand display for lingerie manufacturers and the entire supply chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the vision of &#8220;co-construction, co-sharing, co-existence and co-win, creating a global lingerie ecosystem&#8221;, SIUF has been carefully cultivated for 20 years and has become the world&#8217;s largest and most influential industry service platform. For its 20th anniversary, SIUF covers new business forms such as intimate fashion brands, cross-border fashion, new retail e-commerce, live-streaming of best-selling products, and production and manufacturing. Relying on the exhibition resources and advantages of the supply chain and all-channel, it will create a comprehensive exhibition for exhibitors and professional visitors covering all channels. At the same time, it will host the U30 Global Lingerie Industry Summit, the China International Underwear Forum, the Golden Dudou Award Ceremony, the Best Intimate Apparel Design Awards (BIDA, formerly \u201cThe Charm of Oriental&#8221;), the finals of the SIUF International Supermodel Contest, and nearly 80 brand fashion shows, leading the new trends of global lingerie fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Approved by:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ministry of Commerce of the People&#8217;s Republic of China<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guided by:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commerce Bureau of Shenzhen Municipality&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CCPIT Shenzhen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The People&#8217;s Government of Futian District<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sponsored by:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guangdong Textile Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Organized by:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informa Markets<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shenzhen Underwear Industry Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supported by:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China Textile and Garment Brand Strategy Promotion Committee<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China Knitting Industry Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China Textile and Garment Brand Strategy Promotion Committee<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China Knitting Industry Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shenzhen International Chamber of Commerce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zhejiang Seamless Knitting Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hongkong Intimate Apparel Industries\u2019 Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shenzhen sewing equipment Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shenzhen Cross-Border E-Commerce Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zhongshan Xiaolan Town Chamber of Commerce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jinjiang Swimwear Industry Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changle Lace Branch<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dongyang Knitting Industry Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yanbu Underwear Industry Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zhuji Socks Industry Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rui&#8217;an Clothing Chamber of Commerce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suning County knitting Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gaoyang County Towel Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cangnan County Knitting Industry Association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chendian Bra Association<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview The China (Shenzhen) International Brand Under [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1806,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1804","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/pages\/1804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siuf.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1804"}],"version-history":[{"count":1,"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/pages\/1804\/revisions"}],"predecessor-version":[{"id":1805,"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/pages\/1804\/revisions\/1805"}],"up":[{"embeddable":true,"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/pages\/1806"}],"wp:attachment":[{"href":"https:\/\/www.siuf.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}