{"id":1994,"date":"2026-01-31T14:11:45","date_gmt":"2026-01-31T06:11:45","guid":{"rendered":"http:\/\/192.168.1.99\/wordpress\/?p=1994"},"modified":"2026-07-01T15:33:55","modified_gmt":"2026-07-01T07:33:55","slug":"co-hoi-nao-cho-thuong-hieu-viet-tai-trien-lam-thoi-trang-chau-a","status":"publish","type":"post","link":"https:\/\/www.siuf.com\/?p=1994&lang=en","title":{"rendered":"C\u01a1 h\u1ed9i n\u00e0o cho th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t t\u1ea1i tri\u1ec3n l\u00e3m th\u1eddi trang ch\u00e2u \u00c1?"},"content":{"rendered":"\n

SIUF 2026 – H\u1ed9i ch\u1ee3 Qu\u1ed1c t\u1ebf Th\u01b0\u01a1ng hi\u1ec7u N\u1ed9i y Trung Qu\u1ed1c v\u1edbi h\u01a1n 1.300 th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 s\u1ef1 ki\u1ec7n quy t\u1ee5 nh\u1eefng nh\u00e2n t\u1ed1 “n\u00ean g\u1eb7p” c\u1ee7a ng\u00e0nh th\u1eddi trang undergarment ch\u00e2u \u00c1.<\/em><\/p>\n\n\n\n

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Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 l\u00f3t v\u00e0 trang ph\u1ee5c m\u1eb7c g\u1ea7n da l\u00e0 m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac n\u0103ng \u0111\u1ed9ng nh\u1ea5t c\u1ee7a th\u1eddi trang to\u00e0n c\u1ea7u, nh\u01b0ng l\u1ea1i v\u1eadn h\u00e0nh theo nh\u1eefng logic r\u1ea5t kh\u00e1c nhau \u1edf t\u1eebng khu v\u1ef1c. T\u1ea1i M\u1ef9 v\u00e0 ch\u00e2u \u00c2u, cu\u1ed9c ch\u01a1i ph\u1ea7n l\u1edbn n\u1eb1m trong tay c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, t\u1ea1i ch\u00e2u \u00c1, ng\u00e0nh n\u1ed9i y mang t\u00ednh ph\u00e2n m\u1ea3nh v\u00e0 linh ho\u1ea1t h\u01a1n, n\u01a1i ranh gi\u1edbi gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n xu\u1ea5t v\u00e0 gia c\u00f4ng th\u01b0\u1eddng xuy\u00ean giao thoa.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh v\u1eadn h\u00e0nh \u201ck\u00e9p\u201d n\u00e0y ti\u00eau bi\u1ec3u nh\u01b0 Cosmo Lady c\u1ee7a Trung Qu\u1ed1c hay Wacoal c\u1ee7a Nh\u1eadt B\u1ea3n cho th\u1ea5y n\u1ed9i y ch\u00e2u \u00c1 kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n b\u00e1n l\u1ebb, m\u00e0 c\u00f2n l\u00e0 trung t\u00e2m c\u1ee7a s\u1ea3n xu\u1ea5t, c\u00f4ng ngh\u1ec7 v\u1eadt li\u1ec7u v\u00e0 n\u0103ng l\u1ef1c gia c\u00f4ng to\u00e0n c\u1ea7u. Trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, b\u1ee9c tranh \u1ea5y ti\u1ebfp t\u1ee5c chuy\u1ec3n \u0111\u1ed9ng khi h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i: ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb ng\u00e0y c\u00e0ng \u01b0u ti\u00ean s\u1ef1 tho\u1ea3i m\u00e1i, t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 hi\u1ec7u n\u0103ng. S\u1ef1 tham gia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh v\u00e0 m\u00f4 h\u00ecnh b\u00e1n l\u1ebb m\u1edbi c\u00e0ng khi\u1ebfn ph\u00e2n kh\u00fac n\u00e0y tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng.<\/p>\n\n\n\n

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Trong d\u00f2ng ch\u1ea3y \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng n\u1ed9i y Vi\u1ec7t Nam c\u0169ng ph\u00e1t tri\u1ec3n theo xu h\u01b0\u1edbng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn, b\u1eaft \u0111\u1ea7u quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m m\u1eb7c, th\u1ea9m m\u1ef9 t\u1ed1i gi\u1ea3n v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thay v\u00ec ch\u1ec9 l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean gi\u00e1. S\u1ef1 xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t c\u1ee7a c\u00e1c local brand n\u1ed9i y Vi\u1ec7t cho th\u1ea5y ti\u1ec1m n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng b\u1eaft nh\u1ecbp v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi.<\/p>\n\n\n\n

Tuy nhi\u00ean, khi b\u01b0\u1edbc ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u1eabn ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng gi\u1edbi h\u1ea1n quen thu\u1ed9c v\u1ec1 quy m\u00f4 s\u1ea3n xu\u1ea5t, ngu\u1ed3n nguy\u00ean li\u1ec7u, chu\u1ed7i cung \u1ee9ng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn buyers khu v\u1ef1c v\u00e0 qu\u1ed1c t\u1ebf – nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f2i h\u1ecfi kh\u00f4ng ch\u1ec9 n\u1ed7 l\u1ef1c n\u1ed9i t\u1ea1i, m\u00e0 c\u00f2n c\u1ea7n \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i \u1edf t\u1ea7m khu v\u1ef1c.<\/p>\n\n\n\n

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Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, SIUF l\u00e0 H\u1ed9i ch\u1ee3 Qu\u1ed1c t\u1ebf Th\u01b0\u01a1ng hi\u1ec7u N\u1ed9i y Trung Qu\u1ed1c (Th\u00e2m Quy\u1ebfn) \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn \u0111\u00e1ng c\u00e2n nh\u1eafc \u0111\u1ed1i v\u1edbi c\u00e1c local brand Vi\u1ec7t theo \u0111u\u1ed5i d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 trang ph\u1ee5c m\u1eb7c g\u1ea7n da. Kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, SIUF c\u00f2n t\u1ea1o ra m\u1ed9t kh\u00f4ng gian k\u1ebft n\u1ed1i to\u00e0n di\u1ec7n c\u1ee7a ng\u00e0nh n\u1ed9i y ch\u00e2u \u00c1, n\u01a1i th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi mua v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f9ng g\u1eb7p g\u1ee1, trao \u0111\u1ed5i v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c.<\/p>\n\n\n\n

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Vi\u1ec7c tham gia ho\u1eb7c quan s\u00e1t t\u1ea1i SIUF gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t:<\/p>\n\n\n\n

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    \n
  1. Hi\u1ec3u r\u00f5 h\u01a1n chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a ng\u00e0nh n\u1ed9i y khu v\u1ef1c<\/li>\n\n\n\n
  2. Ti\u1ebfp c\u1eadn ngu\u1ed3n nguy\u00ean li\u1ec7u, c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed1i t\u00e1c s\u1ea3n xu\u1ea5t<\/li>\n\n\n\n
  3. Quan s\u00e1t c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 livestream \u0111ang v\u1eadn h\u00e0nh \u1edf quy m\u00f4 l\u1edbn<\/li>\n\n\n\n
  4. \u0110\u1eb7t m\u00ecnh v\u00e0o b\u1ea3n \u0111\u1ed3 v\u1eadn h\u00e0nh chung, thay v\u00ec ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng trong ph\u1ea1m vi n\u1ed9i \u0111\u1ecba<\/li>\n<\/ol>\n\n\n\n

    SIUF 2026 – H\u1ed9i ch\u1ee3 Qu\u1ed1c t\u1ebf Th\u01b0\u01a1ng hi\u1ec7u N\u1ed9i y Trung Qu\u1ed1c (Th\u00e2m Quy\u1ebfn) l\u1ea7n th\u1ee9 21 s\u1ebd di\u1ec5n ra t\u1eeb 25-27\/03\/2026 t\u1ea1i Trung t\u00e2m H\u1ed9i ngh\u1ecb & Tri\u1ec3n l\u00e3m Th\u00e2m Quy\u1ebfn (Futian), trong khu\u00f4n kh\u1ed5 Tu\u1ea7n l\u1ec5 V\u0103n h\u00f3a N\u1ed9i y Trung Qu\u1ed1c. Sau h\u01a1n 20 n\u0103m t\u1ed5 ch\u1ee9c, SIUF \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng quy m\u00f4 l\u1edbn, v\u1edbi di\u1ec7n t\u00edch tr\u01b0ng b\u00e0y d\u1ef1 ki\u1ebfn 100.000 m\u00b2, 9 khu tr\u01b0ng b\u00e0y chuy\u00ean bi\u1ec7t, quy t\u1ee5 h\u01a1n 1.300 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p, c\u00f9ng kho\u1ea3ng 220.000 l\u01b0\u1ee3t kh\u00e1ch tham quan chuy\u00ean ng\u00e0nh.<\/p>\n\n\n\n

    B\u00ean c\u1ea1nh kh\u00f4ng gian tr\u01b0ng b\u00e0y, SIUF 2026 c\u00f2n t\u1ed5 ch\u1ee9c lo\u1ea1t ho\u1ea1t \u0111\u1ed9ng chuy\u00ean s\u00e2u, bao g\u1ed3m:<\/p>\n\n\n\n

      \n
    1. China International Underwear Forum – di\u1ec5n \u0111\u00e0n quy t\u1ee5 c\u00e1c chuy\u00ean gia, l\u00e3nh \u0111\u1ea1o ng\u00e0nh, nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n
    2. Fashion Show Gala v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i y h\u00e0ng \u0111\u1ea7u<\/li>\n\n\n\n
    3. Golden Dudou Award Gala – l\u1ec5 trao gi\u1ea3i th\u01b0\u1eddng ni\u00ean t\u00f4n vinh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1 nh\u00e2n ti\u00eau bi\u1ec3u c\u1ee7a ng\u00e0nh<\/li>\n\n\n\n
    4. Buyer Club & Super Buyers Reception Room – ch\u01b0\u01a1ng tr\u00ecnh k\u1ebft n\u1ed1i th\u01b0\u01a1ng m\u1ea1i 1:1 d\u00e0nh cho c\u00e1c buyers ch\u1ea5t l\u01b0\u1ee3ng cao<\/li>\n\n\n\n
    5. BIDA International Intimate Apparel Design Awards v\u00e0 SIUF International Supermodel Contest \u2013 c\u00e1c s\u00e2n ch\u01a1i s\u00e1ng t\u1ea1o v\u00e0 t\u00ecm ki\u1ebfm t\u00e0i n\u0103ng m\u1edbi cho ng\u00e0nh<\/li>\n<\/ol>\n\n\n\n
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      \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a SIUF n\u1eb1m \u1edf c\u00e1ch s\u1ef1 ki\u1ec7n ph\u1ea3n \u00e1nh nh\u1eefng chuy\u1ec3n \u0111\u1ed9ng m\u1edbi c\u1ee7a ng\u00e0nh: t\u1eeb n\u1ed9i y, th\u1eddi trang k\u1ebft h\u1ee3p, \u0111\u1ebfn b\u00e1n l\u1ebb m\u1edbi, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, livestream, song song v\u1edbi s\u1ea3n xu\u1ea5t v\u00e0 chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u. V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng v\u01b0\u1ee3t ra ngo\u00e0i gian h\u00e0ng tr\u01b0ng b\u00e0y, SIUF h\u01b0\u1edbng t\u1edbi vi\u1ec7c k\u1ebft n\u1ed1i kinh doanh – s\u00e1ng t\u1ea1o – v\u0103n h\u00f3a n\u1ed9i y trong c\u00f9ng m\u1ed9t kh\u00f4ng gian \u0111\u1ed1i tho\u1ea1i.<\/p>\n\n\n\n

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      S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y th\u1ec3 hi\u1ec7n n\u1ed7 l\u1ef1c m\u1edf r\u1ed9ng k\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, \u0111\u1ed3ng th\u1eddi m\u1edf th\u00eam nh\u1eefng k\u00eanh \u0111\u1ed1i tho\u1ea1i m\u1edbi gi\u1eefa ng\u00e0nh n\u1ed9i y ch\u00e2u \u00c1 v\u00e0 h\u1ec7 sinh th\u00e1i th\u1eddi trang to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

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      <\/p>\n","protected":false},"excerpt":{"rendered":"

      SIUF 2026 – H\u1ed9i ch\u1ee3 Qu\u1ed1c t\u1ebf Th\u01b0\u01a1ng hi\u1ec7u N\u1ed9i y Tru […]<\/p>\n","protected":false},"author":1,"featured_media":1995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-1994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-news-en"],"_links":{"self":[{"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/posts\/1994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siuf.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1994"}],"version-history":[{"count":1,"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/posts\/1994\/revisions"}],"predecessor-version":[{"id":2004,"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/posts\/1994\/revisions\/2004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siuf.com\/index.php?rest_route=\/wp\/v2\/media\/1995"}],"wp:attachment":[{"href":"https:\/\/www.siuf.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siuf.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siuf.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}