China (Shenzhen) International Brand Underwear Fair (SIUF) and the China Intimate Apparel Culture Week are the yearly events, which be authorized by Ministry of Commerce of the People's Republic of China, guided by Commerce Bureau of Shenzhen Municipality, CCPIT Shenzhen, The People's Government of Futian Districtand, presented by Guangdong Textile Association, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., Informa Markets and the Shenzhen Underwear Association.

After 18 years of accumulation and development, SIUF has grown into the largest and the most influential professional brand of underwear fair in the world. During the culture week and the fair, SIUF would carry out large-sized industry-related public relations promotion activities, including awards ceremony, high-end forums and fashion shows, all of which would deliver an unprecedented brand gathering in China underwear industry.