越南内衣行业展望与机遇OUTLOOK AND OPPORTUNITIES OF THE INTIMATE INDUSTRY IN VIETNAM
越南在2024年GDP增速达7.09%，人均GDP约4700美元，属于全球范围内第一梯队，在东盟内部，增速长期位于前列，从而表明越南作为“亚洲新虎”的形象更加突出，在国际贸易和地缘经济话语权更大。
越南是全球第二大纺织品出口国，内衣是其纺织服装产业的重要分支。越南内衣市场正凭借出口制造和本土消费的双重驱动，展现出强劲的增长前景。越南经济快速增长，预计到2025 年，越南时尚市场规模将达35 亿美元，年增长率在 9%-10% 左右。内衣作为重要品类，增长显著。
Vietnam's GDP grew by 7.09% in 2024, with a per capita GDP of approximately $4,700, placing it in the first tier globally. Within ASEAN, it has long maintained a leading growth rate, whi ch underscores Vietnam's rising profile as the "New Tiger of Asia" and enhances its voice in international trade and geo-economics. Vietnam is the world's second-largest exporter of textiles, and underwear is a key segment of its textile and garment industry. Driven by both export manufacturing and domestic consumption, Vietnam's underwear market is showing strong growth prospects. With Vietnam's rapid economic expansion, its fashion market is expected to reach $3.5 billion by 2025, with an annual growth rate of around 9%-10%. As an important category, underwear will see significant growth.
为什么选择越南市场？WHY VIETNAM?
出口驱动：供应链优势与政策红利Export-driven: Supply chain advantages and policy dividends.
核心优势：凭借与欧美市场的自贸协定，越南可享受低关税或零关税待遇，出口竞争力强。Core advantage: Leveraging free trade agreements with European and American markets, Vietnam enjoys low or zero tariff treatment, giving it strong export competitiveness.
产业角色：在全球供应链重构中，越南承接了大量从中国等地转移的订单。Industrial role: Amid the restructuring of the global supply chain, Vietnam has taken over a large number of orders transferred from China and other regions.
与中国联系：越南纺织业约80% 的原料依赖进口，中国是最大供应国。中企可通过在越设厂或出口原料，利用其“中转跳板”角色优化全球布局。Ties with China: Approximately 80% of Vietnam's textile raw materials rely on imports, with China being the largest supplier. Chinese enterprises can optimize their global layout by establishing factories in Vietnam or exporting raw materials, utilizing Vietnam's role as a "transit springboard".
本土消费：市场升级与品牌萌芽Domestic consumption: Market upgrading and brand emergence.
需求升级：女性消费者需求从基础功能转向个性化、舒适性与时尚化。Demand upgrading: Female consumers' demands have shifted from basic functions to personalization, comfort, and
fashion.
电商助力：电商渗透率快速提升，是品牌触及年轻消费者的关键渠道。E-commerce support: The penetration rate of e-commerce is rising rapidly, serving as a key channel for brands to reach young consumers.
本土品牌崛起：例如，本土D2C品牌Coolmate 在2024年售出近170万条内裤，并计划成为估值超10亿美元的“独角兽”，显示出本土市场的活力。Rise of local brands: For example, local D2C brand Coolmate sold nearly 1.7 million pairs of underwear in 2024 and plans to become a "$1 billion unicorn", demonstrating the vitality of the local market.
而且，在2025 年越南内衣展中，有近70% 展商希望进入越南市场拓展新的业务领域及获取其新的客户链条。
Furthermore, at the 2025 Vietnam Underwear Exhibition, nearly 70% of exhibitors expressed their desire to enter the Vietnamese market to expand into new business areas and acquire new customer networks.
2025越南内衣展分析ANALYSIS OF SIUF VIETNAM 2025
买家部分VISITORS FROM SIUF VIETNAM 2025
2025 年越南内衣展3 天合计有来自35 个国家和地区的买家到场，包括：越南、印度、印尼、南韩、日本、美国、新加坡、意大利、泰国、柬埔寨、马来西亚、英国、菲律宾、缅甸、法国、西班牙、澳大利亚、德国、墨西哥、巴西、蒙古、斯洛伐克、阿根廷、荷兰、埃及、黎巴嫩、挪威、葡萄牙、沙特、科威特、毛里求斯、哥伦比亚、瑞典、中国及港澳台地区。还有来自超过20 多个协会/ 市场/ 企业等买家团莅临现场，他们在越南展现场都能遇到心怡的展商，收获满满！Over the three-day run of the 2025 SIUF Vietnam, 35 countries and regions attended the event. These regions include Vietnam, India, Indonesia, South Korea, Japan, the United States, Singapore, Italy, Thailand, Cambodia, Malaysia, the United Kingdom, the Philippines, Myanmar, France, Spain, Australia, Germany, Mexico, Brazil, Mongolia, Slovakia, Argentina, the Netherlands, Egypt, Lebanon, Norway, Portugal, Saudi Arabia, Ku wait, Mauritius, Colombia, Sweden, China and Hong Kong Special Administrative Region, the Macao Special Administrative Region and Taiwan Region of China. In addition, more than 20 buyer groups from associations, special markets and enterprises also visited the exhibition. All of them found their preferred exhibitors at the show and gained good results.
展商部分EXHIBITORS FROM SIUF VIETNAM 2025
2025 年越南内衣展有来自中越两国合计250 家企业、380 个品牌参展，均为内衣市场供应链优质企业，包括像健盛、华阳、丽莱、聚衣堂、棒杰、华美及AGTEK 胡志明市纺织服装时尚协会带来的环保新材料以及Maya DIY Sewing Community 带来的手作缝纫展示区，参展企业对首次亮相越南展充满信心及认可。
At 2025 SIUF Vietnam, there are a total of 250 enterprises and 380 brands from China and Vietnam participating. All of them are high-quality enterprises in the underwear market suppl y chain, including well-known ones such as Jasan, Huayang, Lily underwear, Juyitang, Bangjie, Huamei, as well as eco-friendly new materials brought by The Ho Chi Minh City Textile and Garment - Fashion Association, and a hand-sewing demonstration area presented by the Maya DIY Sewing Community. Exhibitors in SIUF Vietnam 2025 have shown their confidence and recognition of their first appearance at the Exhibition.
展品范围EXHIBITS
如有意向参展请联系CONTACTS
陈小姐 Joy Chen
手机Mobile: (86)137 2865 0796
Email: Joy.Chen@informa.com
官网：WWW.SIUFVIETNAM.COM
@SIUF_OFFICIAL
Click here to view the complete Brochure of SIUF Vietnam 2026(PDF)
