SIUF Shenzhen 2026: Your Gateway to Asia's Intimate Apparel

Time:2026-01-31






Looking to connect with the heart of Asia's intimate apparel industry?
Welcome to the 21st China (Shenzhen) International Brand Underwear Fair—SIUF 2026.

 

SIUF is more than Asia's largest exhibition; it is the strategic gateway to the region's booming market and a global nexus for industry innovation. As the world's most dynamic source of demand, China's market is rapidly evolving towards premiumization, personalization, and smart comfort, creating unparalleled opportunities for global brands ready to engage.



Why SIUF 2026 is Asia's Must-Attend Platform?


· Win Awards – Golden Dudou Award Gala: The SIUF Annual Grand Ceremony of the lingerie industry, this prestigious accolade recognizes brand achievements, drives innovation, and sets the benchmark for excellence across the sector.

 

· Unrivaled Scale & Reach:1,300+ exhibitors and 220,000+ professional visitors from over 18 global industrial clusters.

 

· Future-Focused Trends: Discover the innovations shaping the next generation of intimate wear, from sustainable fabrics to smart technology. 

 

· Complete Supply Chain Coverage




         Pre-register now


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、Hall Plan


Your Exclusive Stage: The SIUF International Pavilion

Designed specifically for global brands, the International Pavilion is your curated platform to launch, network, and succeed in Asia.


In 2026, We Deliver More Value:


1、SIUF Buyer Club (Business Matching): Gain direct access to key decision-makers from leading Chinese e-commerce platforms, major retailers, and international buyers.

 

2、Fashion Trend Zone: Showcase your innovations in the “China Intimate Apparel Trend“ zone, a focal point for industry influencers, media, and top-tier buyers.

 

3、Strategic Networking & Insights:  Join China International Underwear Forum,and cultural dialogues co-hosted with global partners like the ITA, IFA Paris, and the Hong Kong Intimate Apparel Industries Association.

 

4、Maximized Brand Exposure: Amplify your profile through premier industry events such as the Golden Dudou Awards Gala and the spectacular SIUF Fashion.





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What exhibitor said about SIUF?







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Contact us


  • Eileen Wang: eileen.wang@informa.com

  • Vicky Xiao: Vicky.Xiao@informa.com

  • Follow us for more latest news@ SIUF OFFICIAL

  • SIUF Official Web: www.siuf.com/en


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